Dunedin’s golf cart Pride parade 2022. Credit: Photo by Jennifer Ring
Dunedin is a bit of a paradox.

Conservative townies and Toronto snowbirds alike saddle up to its breweries. And Gov. Ron DeSantisโ€™ hometown elected its first openly gay mayor last year.

Despite the governor’s and President Donald Trump’s anti-DEI sentiment, the city isn’t just standing with its LGBTQ+ residents this Pride season, it’s celebrating.

The cityโ€™s chamber of commerce leads its third-annual Pride week at the start of June, which has only gotten bigger since the chamber took it over from a third party last year. More than 150 dragged-up golf carts are expected to roll through Main Street for its first event on May 30 leading into the Dunedin Blue Jaysโ€™ Pride Night game. The aforementioned Mayor Maureen “Moe” Freaney raises the rainbow flag at City Hall in a ceremony this weekend.
However, events director Janette Donoghue told Creative Loafing Tampa Bay that a big corporate sponsor dropped out this year, and two other corporations are still contributing but had their names pulled.

Dunedin isn’t alone. Some of the nationโ€™s biggest LGBTQ+ Pride events have reported big corporate sponsors backing out this year for fear of President Trumpโ€™s anti-DEI agenda. Pride organizations in Polk County and Sarasota have seen similar losses.

โ€œIt’s been challenging,โ€ Donoghue said. โ€œI’m not gonna lie, this year has been completely different than past years.โ€

Still, the cityโ€™s lifebloodโ€”its local businessesโ€”made up for the losses.

โ€œTheyโ€™re loud and proud to be a part of it,โ€ Donoghue said. โ€œThey want their name out there and say, โ€˜If people donโ€™t like it they donโ€™t have to come to my store.โ€™โ€

The city is prepared for physical threats after an anti-LGBTQ+ protester stood outside City Hall with a blowhorn last year. After Orlandoโ€™s Pulse Nightclub shooting in 2016 and homophobic protesters showing up at local Pride events over the years, the city has cops securing all its eventsโ€”including a celebration for kids and pets in Pioneer Park.

โ€œI never thought I would have to have sheriffโ€™s officers and undercover officers at a family park event,โ€ Donoghue said. โ€œBut it’s required because of our political climate. โ€ฆ So we’re preparing for everything.โ€

In the end, the stress is all worth it, Donoghue said, adding, โ€œOur hope is that one day everybody can be accepted and treated equally. Thatโ€™s what itโ€™s all about. We are a city that is welcoming to everyone.โ€

Readers are invited to submit their own events to Creative Loafing Tampa Bayโ€™s things to do calendar.

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Selene San Felice is managing editor of Creative Loafing Tampa Bay. Prior to joining CL in 2025, she started the Axios Tampa Bay newsletter and worked for her hometown paper, The Capital in Annapolis,...