"Give the people what they want/

You gotta give the people what they want/

The more they get, the more they need/

And every time they get harder and harder to please…"

…so says the title track of Give The People What They Want, the 1981 album by legendary British rock 'n' roll band The Kinks. Lead singer and lyricist of the group, Ray Davies, might have been alluding to the inevitably unsatisfiable nature of most human beings when he wrote those words three decades ago. Then again, he might have been foreshadowing to the present-day bashing and trashing that most spectators who watched Super Bowl XLIV are unceremoniously doling out towards his peers and contemporaries, The Who.

This article appears in Feb 3-9, 2010.

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