The Hello Kitty Cafe Truck. Credit: Photo via Hello Kitty

Kicking off its 2023 east coast tour, the Hello Kitty Cafe Truck will be rolling back into Tampa this week.

The truck will be in town this Saturday from 10 a.m to 7 p.m. inside of the Westshore Plaza near H&M.

Fans of Hello Kitty can look forward to exclusive goodies and limited-edition collectibles and super cute treats, like maroons, mini cakes and cookies.

The truck also carries merchandise including mugs, t-shirts, lunchboxes, keychains and tote bags.

The Hello Kitty Cafe Truck accepts only credit/debit card payments – no cash.

The truck will also be in Sarasota Jan. 21 at The Mall at University Town Center by the mall entrance near Kona Grill from 10 a.m. to 7 p.m.

The bright pink truck, which is hard to miss and great for picture opportunities, has been traveling throughout the U.S. since 2014, participating in pop-up shops.

Hello Kitty, which was created by Yuku Shimizu in 1974 was originally targeted for teenage girls, but has since became a household name with the emergence of the ‘kawaii’ culture. Originating in Japan, Hello Kitty turned into a worldwide phenomenon.