CL Food Critic Jon Palmer Claridge’s recent meal at Pacific Counter in St. Petersburg revealed a couple of things. For one, the 600 Block newbie does fresh, affordable eats in a sleek setting. And two: It advances this well-known stretch of Central Avenue’s fairly young reputation as a food destination. Whether you pick one of the 12 “counter creations” or choose the “build your own” format, Pacific Counter offers both tasty rolls and bowls, as well as refreshing beverage concoctions. Read our review here, and check out Nicole Abbett’s photos of what Claridge saw and sampled.

Photos by Nicole Abbett https://www.nicoleabbett.com/

The emphasis at Pacific Counter, which has a Japanese culinary vibe, is essentially sushi-esqe. Credit: Nicole Abbett
In roll form, Over the Rainbow is stuffed with cubes of bright red tuna, glistening coral salmon, krab, mango, edamame beans, crunchy sprouts, sesame seeds and masago. Credit: Nicole Abbett
Sweet wasabi yuzu sauce on the side is a well-balanced and delicious accompaniment. Credit: Nicole Abbett
Partners Tanner Loebel, Chitt Noythanongsay and Eric Bialik. Credit: Nicole Abbett
It seems everyone’s hopping on the create-a-bowl bandwagon. Credit: Nicole Abbett
Luckily for local diners, our choices combine fresh with affordable. Credit: Nicole Abbett
Amid Pacific Counter’s white walls, tile and white can pendant lights, primary colors abound — bright red cabinets and a lower blue accent wall with a bright yellow stripe that pops. Credit: Nicole Abbett
The back wall invites diners to “roll it or bowl it” in bright white dancing letters. Credit: Nicole Abbett
The edamame trio features individual paper cups of pods with salt, with spice and with a traditional soy-based sauce. Credit: Nicole Abbett
If you’re a fan of these soybeans, you’ll be happy, but there’s nothing special to convince the uninitiated. Credit: Nicole Abbett
Ramrod straight tempura-battered shrimp poke their tails out of our noodle-filled Land & Sea bowl, joining chicken nuggets representing the turf. Credit: Nicole Abbett
Coconut water (L to R), honey hibiscus Arnold Palmer, coconut matcha limeade and hibiscus saké slush. Credit: Nicole Abbett
Tuna, avocado, edamame, greens, shredded nori, onion and sesame seeds make up this bowl with “poké classic sauce”: The O.G. Credit: Nicole Abbett
On St. Pete’s Central Avenue, Pacific Counter is a fair deal. Credit: Nicole Abbett
It’s easy to see why these casual restaurants have proliferated. Credit: Nicole Abbett
Fresh and affordable is always a welcome combo as long as you remain discrete with your wallet. Credit: Nicole Abbett
Coconut water (L to R), honey hibiscus Arnold Palmer, coconut matcha limeade, hibiscus saké slush and ginger lime saké slush. Credit: Nicole Abbett
Tuna, avocado, edamame, greens, shredded nori, onion and sesame seeds make up this bowl with “poké classic sauce”: The O.G. Credit: Nicole Abbett
In addition to the shrimp and chicken, Land & Sea comes with avocado, corn, kimchi, scallion, daikon and wonton crisps with chili aioli. Credit: Nicole Abbett
The bowl is another tasty offering. Credit: Nicole Abbett