A eye-level exterior photograph showing the Cass Street entrance canopy and historic facade of Hotel Flor Tampa Downtown (formerly the Floridan Palace Hotel) in Tampa, Florida. Captured from across the street, the light beige stone building features grand arched second-story windows framed by ornamental reliefs, an American flag mounted on the right pillar, and a gold-trimmed entrance canopy extending over the wide sidewalk. At street level, dark wood-framed windows with louvered blinds line the ground floor leading to the double-door glass main entry, set along a street marked with bright yellow street markings.
The southern entrance of Hotel Flor in Tampa, Florida. Credit: Visit Florida

Construction on downtown Tampa’s Floridan Palace Hotel started 100 years ago. It opened in 1927 and shut down in 1989 before renovation efforts led to a reopening in 2012. It found new owners in 2021 and is now operated by Hilton under a new moniker: Hotel Flor.

Listed in the National Register of Historic Places since 1996, the hotel has tapped staff at its restaurant, The Dan, to spend Fridays spotlighting different eras in the venue’s history.

Anyone in 1920s garb gets a free dessert as The Dan for this final installment of the “History Happy Hours.” Next month’s theme? Prohibition.

Find The Dan on Creative Loafing Tampa Bay’s community events page for more information.

Hotel Flor

905 N Florida Ave., Tampa

Hotel, Lounge, Bar/Pub, American

View on Community Site

This article appears in Jul 30 – Aug 05, 2026.

Read his 2016 intro letter and disclosures from 2022 and 2021. Ray Roa started freelancing for Creative Loafing Tampa in January 2011 and was hired as music editor in August 2016. He became Editor-In-Chief...