In celebration of National Olive Oil Month, Pompeian Extra Virgin Olive Oil is collaborating with downtown St. Petersburg’s Muvico Sundial 19 to bring moviegoers a healthier substitute to the traditional butter drizzled over theater popcorn next month.
Those looking to catch must-see summer flicks with popcorn in tow may request olive oil at the theater’s concession stands starting Aug. 1.
According to a press release from Pompeian, its partnership with Muvico falls in line with a pledge the food company’s launching in about a week. The pledge will help eaters trade butter for olive oil, which Pompeian says has no cholesterol and less saturated fat, in their daily recipes.
The 1,000 Facebook fans who take Pompeian’s pledge will be eligible to win a coupon for a free 24-ounce bottle of its olive oil, as well as a movie rental redemption code. Winners will be selected at random throughout the month.
This article appears in Jul 24-30, 2014.