"Do you know where your food comes from?" It’s a line we have been hearing a lot lately. More and more of us are starting to question what’s in our food and where it comes from. While I have always been a big advocate for supporting locally made and grown products, I have also recently become aware of a new company called Beyond Organic, which delivers their products straight from their farm in Missouri to customers' doorsteps.
The company is founded by Jordan Rubin, whom some of you may know from Garden of Life website or as one of the outspoken farmers in the film Farmageddon. After his sale of Garden of Life, he bought 8,000 acres as well as a pristine spring and has launched this new company. According to the website, “Beyond Organic was founded based on this idea: That everyone should have access to the healthiest food and beverages on the planet. No longer would 'grass fed' be solely the province of those lucky enough to be near a local farm or willing to drive to an out-of-the way store.”
The product line is growing and includes dairy and meat from cows that are 100% 'green' fed — no pesticides, no chemicals, no vaccines, no antibiotics and no GMOs. Cheeses are made with raw milk and are aged 3 months so that they can be shipped across state lines. The beverage line includes whey drinks, probiotic infused drinks, spring water and cultured dairy. Part of the inspiration for the beverage line came about because Jordan learned it was not allowed to send your children to school with nutritional supplements (such as probiotics). However, if it’s in their drinks — no problem.
This article appears in Aug 16-22, 2012.
