“Is this real or just another one of those photoshopped hoaxes (like the McRiblets)?” you may be asking yourself right now. Yes, this one is real, but unfortunately for some who actually like the vegetable, it won’t be found in the States.
This “Sprout Surprise Whopper” was available for a limited time at select Burger King restaurants in the UK, containing Brussels sprouts and Emmental cheese. (It looks like a meatless veggie burger served on top of a regular burger patty to me.) And I doubt it was really served atop a bed of whole sprouts as pictured.
Paul Rowland, culinary development manager at Burger King UK told Marketing Magazine, “We believe that taste is king, and as such, we wanted to create a recipe that would challenge existing sprout perceptions, and genuinely make sprouts a flavor to be reckoned with.”
This article appears in Dec 30, 2010 – Jan 5, 2011.
