Did you know that today is World Nutella Day? Did you even know that there was a World Nutella Day? Well, there is and today is it!

Since its first appearance on the culinary scene in the 1940's, Nutella has become much more than a popular after-school snack. It is literally a cultural and social phenomenon, not only in its native country, Italy, but all the world over. Nutella is marketed in over seventy-five countries across the globe, and outsells all brands of peanut butter combined worldwide. So, what better way to commemorate its success than to give it its own special holiday!

World Nutella Day was created in 2007 by Sara Rosso, an American writer living in Italy, and is currently co-hosted by Sara and Michelle Fabio, another American writer living in Italy. And, today, February 5, 2010, Nutella fans around the world will once again celebrate their love for the chocolate-hazelnut spread for the 4th annual World Nutella Day. For the past four years, Sara and Michelle have joined with thousands of Nutella fans from all over the world to get creative and showcase the wonders of Nutella. They even have a Facebook page dedicated to it!

This article appears in Feb 3-9, 2010.