For a second year, Rollin' Oats is selling special edition cupcakes throughout October to benefit The Shula Fund at Tampa's Moffitt Cancer Center.
For every pink frosted cupcake sold, $1 will be donated to the 1-year-old Shula Fund, which supports research projects that help further Moffitt's mission of preventing, treating and curing cancer.
The cupcakes, offered at the two Rollin' Oats' stores in South Tampa and St. Petersburg, are adorned with a white chocolate ribbon, and if sweets aren't their style, customers may also make cash donations.
This article appears in Oct 1-7, 2015.