Imagine a world where the cups are entirely biodegradable. On top of that, in this world, those cups are actually edible. Even better: the edible, biodegradable cups are animal product-free. Sounds like a pretty sweet alternate universe. Well, this sweet green alternative to the plastic disposable cup is real. The Way We See the World has come up with a revolutionary new idea: edible Jell-O cups.
It all began when The Way We See the World entered the GSS Jell-O mold competition, and thus, the idea for Edible Cups was born. The cups are entirely biodegradable and are made from agar agar, making it vegan as well. The come in three different flavors at the moment: lemon-basil, ginger-mint, and rosemary-beet — flavored to compliment particular drinks that one might drink out of their Jell-O cups.
This article appears in Apr 7-13, 2011.
