There’s a new kid on the cocktail block and its name is Absolut Juice, brought to you by Planet Earth’s Favorite Vodka. Absolut’s newest liquid gold is made with Absolut vodka, 5% real fruit juice and a delicious dedication to building a better future. While we’re obsessed with the spirit’s all-natural flavor (more on that later), it’s the product’s commitment to sustainability that quenches our collective thirst. 

The mission of Absolut Juice begins with quality. When you drink Absolut, you’re sipping on vodka that’s created from a single source; the tiny village of Åhus in Southern Sweden. The winter wheat used to produce each bottle is harvested by the same farmers, in the same soil each growing season, which means increased efficiency and fewer wasted resources. *Cheers to that* 

From seed to sip, almost everything in the beverage’s production is reused or recycled. You know Mother Nature is smiling when almost no waste goes from Absolut’s production facility into landfills. In fact, the small amount of spillage from Absolut’s process is actually used to feed thousands of lucky pigs and cows in the immediate area. 

A spirit that benefits our planet, and the people living in it, is what cocktail dreams are made of. Not only does Absolut support sustainability, it’s also a huge advocate for the LGBTQ community to love and exist without boundaries. The company believes in creating a more open world for everyone — one that positively impacts us today, tomorrow and for generations to come. 

So, welcome to the happiest happy hour you’ve ever attended. 

When you pull up a seat, you’ll have two Absolut Juice flavors to choose from: Strawberry and Apple. Both are equally delicious and 100% free of artificial flavoring. The best part? One serving is under 99 calories! We know you’re smiling right now. Admit it. 

Our recipe is yours for the taking:

Absolut Spritz 

1 Part Absolut Juice 
1 Part Soda Water
1 Part Sparkling Wine
Lots of crushed ice 

Mix in wine glass, garnish with sliced fruit

Planet Earth’s Favorite Vodka is something to give a spritz about. It’s available now at the following establishments in Greater Tampa Bay. Visit absolutjuicetampa.com for a list.

This article appears in Aug 22-29, 2019.