St. Pete Rising says Plant Love will open its second location at 2901 Beach Blvd. S, Unit 105 in Gulfport sometime this May.
Plant Love 2.0 will open out of the space that formerly housed another local business called A Friend Who Bakes. Brittney and Travis Sherley, co-owners of A Friend Who Bakes, recently told their customers on Facebook that they sold their intimate, 500 square-foot bakery to a new owner, aka JoAnn Matchin of Plant Love.
When Plant Love’s second shop debuts, it will be neighbors with Gulfport favorites like Stella’s, Golden Dinosaurs and SumitrA Espresso Lounge.
Co-owners and mother-son duo JoAnn and Matthew Matchin debuted Plant Love at
953 Central Ave. in St. Pete’s EDGE District in early 2019. Since then, the plant-based business has created a reputation for some of Tampa Bay’s tastiest vegan treats and ice cream.
All of its artisan flavors—which range from cookie butter and toasted coconut to matcha and birthday cake—start with a base of organic coconut milk. Plant Love also offers a few candy-inspired flavors, like veganized versions of Snickers, Almond Joy, Moon Pie and Cookies and Cream.
In addition to scoops and cones, Plant Love also sells ice cream flights, ice cream sandwiches, to-go pints and CBD-infused flavors, like its turmeric-based “Golden Mylk.”
Gulfport’s shop will offer 12 flavors of plant-based ice cream—half will remain permanent, while the remaining 6 will rotate throughout seasons.
For the latest information on Plant Love’s second location, head to its Instagram at @plantloveicecream.
This article appears in Mar 16-22, 2023.

