Value or taste? Here's what matters more to Floridians when buying beef

According to the Florida Beef Council, at least.

click to enlarge The way-beefy, grill-all-the-meats holiday that is Memorial Day is coming up. - Pixabay
The way-beefy, grill-all-the-meats holiday that is Memorial Day is coming up.

What matters more when buying beef to enjoy at home — good value or great taste? Apparently, according to a study funded by the Beef Checkoff and the Florida Beef Council, the criterium that the Tampa Bay/West Central Florida area holds in higher regard is taste.

Now, the aforementioned Consumer Beef Index Florida State Scorecard study is from 2016. But, still, it offers some worthwhile regional information about omnivores — measuring demographics that include millennials (ages 13 to 32), Gen-Xers (ages 33 to 46) and baby boomers (ages 47 to 65) — ahead of the way-beefy, grill-all-the-meats holiday that is Memorial Day, coming up on May 28.

A few highlights from the study’s findings: Yes, Tampa Bay/West Central Florida folks take taste into greater consideration than value when it comes to spending money on beef for at-home consumption. Value, however, is also less crucial to people in Southeast Florida than it is to Orlando and North Florida.

Purchasing beef while dining out at a full-service restaurant is a whole ’nother story. Good value and great taste don’t matter as much to Tampa Bay/West Central Florida in this scenario. That said, how a restaurant’s beef tastes is super important to Southeast Florida and North Florida, while Orlando sees more merit in the value of a restaurant’s beef.

Weigh in with your thoughts in the comments.


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