In an effort to emphasize its country and agrarian roots, Thonotossa’s Keel Farms recently refreshed its looks, logo, and brewery name.
“Keel Farms’ new logo, looks, and brewery name reflect its community commitment and connection to the land. Things will look different, but even as President Clay Keel’s team continues innovating and trying new flavors, your tried-and-true favorites will remain the same,” promised a release from Keel Farms.
Two Henrys Brewing has now been renamed ‘Keel Farms Agrarian Ale + Cider.’
A little bit of a tongue twister, but we suppose it makes a little more sense for the brand to have its own name in the title.
The release also gives a little context to the spankin’ new name, “The Plant City brewery’s new name, Keel Farms Agrarian Ale + Cider, gives a fresh makeover to the Keel Farms’ brand recognition, country roots, and mission of crafting the best-tasting beverages from farm-fresh, locally-sourced produce.”
If you want a lesson on how to correctly pronounce the new name, or are just looking for a reason to celebrate, Keel Farms is hosting a weekend-long brand reveal event.
Throughout the weekend the farm is set to host a tasting station set up for those 21 and up to sample new flavors; allowing you to sip and get a little tipsy while enjoying some live entertainment on one, or all three days of the celebration.
Friday 4 p.m.-11 p.m., Saturday 10 a.m.-11 p.m., and Sunday 11 a.m.-7 p.m. Free admission, bring money for booze.
Want to know everything going on with Tampa Bay's food and drink scene? Sign up for our Bites newsletter.
This article appears in Dec 12-19, 2019.