7th + Grove For the comfort food connoisseur searching for fresh authentic taste with a down home flair 7th+ Grove delivers an elevated southern menu, warm ambiance, extraordinary service and creatively crafted cocktails. 7thandgrove.com Credit: c/o 7th + Grove

Most of us probably remember 7th + Grove‘s cameo during Pepsi’s Super Bowl commercial last year, but the Ybor City restaurant is ramping up its partnership with the global brand.

The Southern restaurant and lounge is teaming up with Pepsi for its annual “Dig In Day” event, a nationwide celebration of Black-owned businesses that brings free brunch to Ybor City on Saturday, Nov. 5.

7th + Grove’s free brunch starts at 11 a.m. this Saturday and will feature a live DJ and a ton of Instagrammable photo opportunities.

A press release says that this weekend’s event will feature custom dishes, but folks can only hope a few favorites from 7th + Grove’s daily offerings make their way onto the exclusive menu— which includes delicacies like Cuban egg rolls, catfish nuggets, deviled egg flights and over-the-top chicken and french toast complete with cream cheese icing and seasonal berries.

Pepsi Dig In will cover 7th + Grove’s tab between $2,000-$5,000, so you might want to get to get to 1930 E. 7th Ave. on the early side.

According to its website, Pepsi Dig In is “a purpose-driven platform designed to drive access, business acceleration and awareness for Black-owned restaurants,” that assists Black restaurateurs and entrepreneurs year round, outside of its annual Dig In Day.

Pepsi is also hosting a social media contest in honor of 2022’s Dig In Day, where participants can win up to $5,000 and unlock a $5,000 donation for their favorite Black-owned eatery. Enter the contest by posting your photo at 7th + Grove’s free weekend brunch, tagging the restaurant and @PepsiDigIn, and uploading with the hashtags #DigInShowLove and #Sweepstakes.

For more information on the social media contest and all of the Black-owned businesses participating in Dig In Day across the nation, head to pepsidigin.com.

7th + Grove is the only Tampa Bay-based Black-owned restaurant participating in 2022’s Dig in Day, but head to our ” 25 Black-owned restaurants in Tampa Bay you should support” slideshow to check out several more.