A wide-angle, medium-shot photograph of a diverse group of over a dozen people standing and posing in a bright, industrial-style radio studio space. The room has light gray floors, white walls, and an open-joist ceiling with large, square, hanging LED panel lights. In the foreground, a group of team members is smiling and waving at the camera; one person on the left is stretching their arms upward, another in the center is waving with both hands, and a person in a blue 'RAYS' t-shirt is flashing a peace sign. In the background, to the right, a large wooden conference table is surrounded by white office chairs, and several other team members are gathered, some chatting and others standing near a workstation.
The Sector.FM team Credit: learning.mp3 / Instagram

Last month, beloved DIY, Gulf Coast radio station Sector.FM put out a call to action seeking help to keep its community afloat and accessible.

On social media, the team showcased new fundraiser merchandise: a clean, cream T-shirt with a dark blue Sector.FM logo on the chest.

The back of the tee holds the penmanship of co-founder and member of They Hate Change, André Gainey, that reads, “What part of we don’t have any money don’t you understand?” It’s the first piece of merch Sector has released outside its internal crew, made up of a team of DJs programming everything from post-punk and indie rock from Syd Plays Bangers to reggae and drum-and-bass sounds on Champagne Radio, hosted by Johnny Champagne.

A product photograph of a cream-colored t-shirt shown from both the front and the back. The front features a small, centered, dark blue square logo containing a stylized letter 'G' and the text 'SECTOR.FM' below it. The back of the shirt features bold, dark blue, handwritten-style text that reads: 'What part of we don't have any money don't you understand? - Love, Sector'.
New fundraiser merchandise from Sector.FM. Credit: learning.mp3 / Instagram

In the same post, Sector.FM announced a move to Learning, a new space in Pinellas—located at 13757 49th St. N Unit A-7 in Clearwater—that will be home to weekly radio shows, act as a third space for the community, and host events. 

“We started Sector on December 24th, 2023 with the intention of bringing some much-needed energy back to the Gulf Coast music scene,” Sector.FM added. “With our Resident DJ’s hard work and musical expertise, along with y’alls support on the ground & on the airwaves, we’ve been able to do just that. Hella parties, a bunch of new DJs and perspectives, and over 1200 hours of archived radio shows, all FREE.” 

Anyone who drops a $40 donation on the limited edition t-shirt gets a year-long Sector Supporter subscription, granting access to particular live and archived tracklists to shows and discounts on merch and event tickets. Sector is also accepting one-time donations of any amount for people who have way too many clothes.

Sector will christen the Learning space this Friday, June 5, and host the first party of a two-part fundraiser series, “Raise It Up!”, featuring DJ sets by DJNOTURGIRL, Princess Kida, Tiny Steph, and New Age Tension. The event is ages 18+ and will run from 10 p.m. to 2 a.m. 

Shirts are available via shop.sector.fm. Buy a ticket to “Raise It Up!” on June 5th at RaiseItUp.dice. Donations are being accepted at donate.stripe.com. Tune into Sector.FM every Sunday and Wednesday from 9 a.m. to 9 p.m.

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This article appears in May 28 – June 03, 2026.