Behind the scenes of a new video from St. Petersburg rapper HeyeYella. Credit: c/o Ryan Zarra

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HeyeYella has popped up on CL's radar a few times over the last year thanks to slots at the Obknoxious weekend party and guest slots on songs from Alec Burnright.

Well now Caveman $hinobi has some another piece of individual shine thanks in part to Bay area expat and filmmaker Ryan Zarra (St. Pete Beat) who directed a video for "Worldwide."

Featuring production from Milwaukee beatsmith Deucé, the three-minute clip disorients viewers and splices in haunting, flashback-style imagery on the way to creating a chilling viewing experience that won't leave you for the rest of the day.

Have a look at the clip above, and get information on HeyeYella's next show below.

Elemental Warfare 4 producer battle w/Cano J Bond/HeyeYella/Jroc Jones. Sat. Dec. 1, 9 p.m. $5. Fubar, 658 Central Ave., St. Petersburg. eventbrite.com.

This article appears in Nov 29 – Dec 6, 2018.

Read his 2016 intro letter and disclosures from 2022 and 2021. Ray Roa started freelancing for Creative Loafing Tampa in January 2011 and was hired as music editor in August 2016. He became Editor-In-Chief...