Louis Junior is still in the studio fine tuning his new LP, but the Tampa emcee has given fans something to chew on with the release of a video for the album's title track, "Nothing More, Nothing Greater."
The notion of "nothing more, nothing greater" comes up in a lot of sermons, but Louis Junior. says the song — which was produced by Best Kept Secret, a production duo that's worked with Schoolboy Q, A$AP Rocky and Wale — goes even deeper than that.
"[It's] more of a collage of viewpoints initially stemming from a conversation I overheard involving the sermons, then blending what those words actually embody to me," he told CL in a message.
"In this case it was more of the hunt for what you want. Sometimes you need a reality check, somebody telling you to get it together or even the self realization that you're better than what you're putting forward. I want more, not in a greedy sense, but I want more – for myself, for those I care about, for anyone getting up and taking a risk to better themselves – go out and get it!"
The clip was directed by CL contributor Chevy Chavarria, who got assists from Louis Meschino and Evan Cooper during the two night shoot just steps away from the Bro Bowl in downtown Tampa. The nearly three minute video features a gritty, glitchy treatment that compliments the track's aggressive beat and delivery.
"There's something about the grittiness and nostalgia in VHS and film that I'll always love," Chavarria told CL. "I try to incorporate that aesthetic in a lot of my work."
For now, Junior is on an L.A. tour with Tampa hip-hop collective Young Parisians, but he promises even more new music as soon as he gets back.
"I've got a nice amount of material I've been sitting on that I'm excited to share with you all soon," he said, "this is only the beginning."
Purchase the single on iTunes. Watch the video below.
This article appears in Jan 26 – Feb 2, 2017.
