Hayden Coffman, who plays Bayboro Brewing Co. in St. Petersburg, Florida on Aug. 24, 2024. Credit: Photo via HaydenCoffmanMusic/Facebook

The freshest face in bro-country wasn’t signed to a label until earlier this year, and once Hayden Coffman finally got picked up by UTA Music, he has amassed millions of hits on YouTube, TikTok, and Instagram collectively.

If the 27-year-old’s upcoming single “Hard Stuff” is a precursor to a sophomore album of sorts, Coffman—who told TikTok how much he loved “Try That In A Small Town” last year—could very well find himself on the lineup for next year’s Rock The Country festival tour headlined by Jason Aldean.

Tickets to see Hayden Coffman play Bayboro Brewing in St. Petersburg on Saturday. Aug. 24 are still available and start at $21.