Is someone at Pinellas’ tourism office a Terence Malick fan? These two TV spots might be outtakes from The Tree of Life, the visuals are so dreamy and the narration so sonorous (“Youth is not to be squandered!”). The ads might strike some observers as a teeny bit pretentious (for that matter, so did Tree of Life), but we think they’re classy and alluring and do exactly what they’re supposed to do: They make you want to go to the beach. youtube.com/user/stpetecvb.
This article appears in Sep 22-28, 2011.