New Granada owner Keith Ulrey and wife Susie have not only cultivated an artist roster that features some of the area’s most promising break-out talent, they've extended their label’s reach beyond our town to encompass high-quality regional and national talent as well. This past year has seen one notable triumph after another: the label signed Seattle-based singer-songwriter Jen Wood and played a critical role in the nationwide release of her 2010 album, Finds You In Love; produced two excellent 2011 albums, A Cautionary Tale by The Pauses and Sleepy Vikings’ They Will Find You Here, and organized support tours for both; hosted its second official showcase at SXSW; and most recently, added two more artists to the talent pool, Jacksonville psyche-pop outfit Sunbears! and local roots-pop act, Alexander & the Grapes.
This article appears in Sep 22-28, 2011.