Answering the need for souvenir t-shirts that even a local would want to wear (and entering a market that till now was owned by Chad Mize/BlueLucy), Wide Sky is making a splash with witty, hyperlocal messages — “Me Love You Longo Time,” “My Way or the Skyway,” “Run Like You Valet at the Vinoy,” “Green Bench Sitting Team” — in smartly designed tanks and tees sold online and at street fests and markets around the Bay. Designer/owner Sara O’Brien (author of the photo history book, St. Petersburg Then and Now) worked in TV for 11 years before deciding to follow her daydream and start her own business. We say the Sky’s the limit. wideskylife.com
This article appears in Sep 24-30, 2015.