Facebook is already a black hole of mindless scrolling and addictive puppy pictures, but the cyber-sleuths at Seminole Heights record shop Microgroove turn the social media mindfuck into the best of marketing tools when they post about acquiring massive collections, intimate in-store performances, and crazy stupid deals on vinyl. Your PayPal accounts are already being plundered by the WWWs, but never have you ever wanted so badly to take your actual wallet to a physical store and blow a wad all because you saw it on the Internet. facebook.com/microgroovetampa.
This article appears in Sep 19-25, 2013.