We hate to criticize celebrity chef Robert Irvine before he even opens his restaurants later this fall, if only because he’s pretty scary. Have you seen him yell, red-faced, at the poor guys who have to help cook on desert islands and at impromptu charity events for his Food Network show, Dinner: Impossible? He’s a grumpy, busy man. But for fuck’s sake, dude: What’s up with these names? No matter how impressive the tapas (at Ooze) or the high-end fine dining (at Schmooze) or how many millions you funnel into the property at 400 Beach Drive in St. Petersburg, couldn’t you spend more than a few minutes of your precious time to come up with a restaurant moniker that’s actually appetizing?
This article appears in Sep 12-18, 2007.
