So it's come to this? "Global warming" is out and "climate change" is in? We are no longer looking for a "silver bullet", but rather seek "silver buckshot"?
Based on a recent article in the NYTimes, linguistic battles are shaping as PR firms and lobbyists look to shape the language of debate over climate-change legislation working its way through the halls of Congress. Though, navigating this new lexicon may help to improve the image of this most important social, environmental, and geo-political issue. Perhaps when renamed, "global warming" will climb from its last-place position of twenty important voter concerns (based on a recent Pew Research poll).
This article appears in May 13-19, 2009.
