On Tuesday, July 2, a group of local officials from the Tampa Bay area will fly to Hong Kong where they will then take a ferry to Macau for the International Indian Film Academy (IIFA) Awards, which takes place this Thursday-Saturday.
They're not there to check out India's equivalent of the Oscars per se, but to talk with the organization's top officials about making Tampa the home of next year's IIFA awards.
As initially reported by Bill Varian of the Tampa Bay Times on Saturday, the subhead of his story read, "With an impact called bigger than the Super Bowl, the 'Bollywood Oscars' are a big prize."
No doubt. But seriously, India's equivalent of the Oscars could have the same economic impact as a Super Bowl in Tampa Bay?
This article appears in Jul 4-10, 2013.