Move over Farmville! There's a new game coming to Facebook that aims to teach users about sustainability and environmental issues. And it has a famous face behind its creation — Harrison Ford.
Created by Conservation International — for which Harrison Ford is vice chairman of the organization’s board of directors — and designed by Talkie,"Ecotopia" will allow users to create their own "utopia" by keeping up their virtual cities and reversing environmental damages done to it.
"As a passionate supporter of Conservation International’s work, I am excited that Talkie and CI are collaborating on Ecotopia," said Ford. "This game represents a refreshing new way to engage millions of people in addressing critical environmental issues and finding solutions that work for the well-being of humanity."
This article appears in Mar 3-9, 2011.