You're outgunned financially by a wide margin and trying to unseat a virtual incumbent, so what do you do? Throw the first punch via cyberspace, if you're former CL arts critic Mary Mulhern. She's beating on Shawn Harrison as "the invisible man" in his eight years on the Tampa City Council.

The ad was e-mailed to supporters, not enough to swing the election but it did manage to make both daily newspapers' political blogs. Here it is:Theinvisiblemanweb