There's an abundance of ways that technology is being used to aid in charities and donations for causes. The social aspect of the internet, being tied into traditional fundraising and global causes, has sprung up exponentially the past few years.
What are some aspects of social charities and social advocacy?
- using social media to empower users to donate
- mobilizing the cause or charity
- providing users with tools to host on their social media networks and/or blogs
The whole point of a social media cause campaign in this age of new media is just that – to empower through the use of social means. What should you plan for when you're attempting to start a cause with the power of social media and the internet?
How To Mobilize Your Campaign:
- Create and maintain an active social media account [Twitter, Facebook, whatever is appropriate] and engage your target audience
- Reiterate the benefits of spreading your cause
- Partner with non-profit organizations who may have audience base already
- Mix traditional and social media marketing to rally- grass roots is an excellent strategy
- Offer tools and packages for volunteers and participants to run with
Organizations and companies can get creative with how they want to go about with their social media campaign strategy. Let's take a look at some from the past, present, and future.
This article appears in Sep 9-15, 2010.