I have been reading this book about online PR for bands called "Music Success in Nine Weeks" and it rules. At 143 pages, its a quick, workbook-style read that anyone can benefit from. In this how-to guide to self-promotion, cyber PR guru Ariel Hyatt gives bands a step-by-step guide to supercharging your PR efforts, building your fan base and earning more money (getting paid to play music? Hogwash.)
Buy "Music Success in Nine Weeks" from here.
One thing bands must understand that it is not enough anymore to be talented or have good songs. You need to take steps to build your own brand and make your band appealing to labels…
This article appears in Nov 19-25, 2008.