While Kermit the Frog pulled off his own trademark shade of green, people interested in wearing “green” fashion will have the colors of the rainbow to choose from. When we talk about eco-friendly clothing we tend to refer to organic materials and Fair Trade merchandise, but there is so much more to it than that. There is the reusing of vintage clothes, the absence of animal products, and the concept that consumers could be more responsible in their choices.
There isn’t a simple definition to green fashion, but an earth-conscious consumer should know that they should look for the following:
This article appears in Nov 25 – Dec 1, 2009.