Orange publisher Carla Floyd confirms to me this afternoon that Media General's 20-week foray into the world of faux-alt weeklies is over. Floyd said the publication didn't perform financially and didn't "meet our business expectations."
Its editor, Mitzi Gordon, says she was fired this week after we published details of a spat she had with the higher-ups over a story about The CUNT Shop, an online fashion store. Last week's run of Orange was destroyed after its press run when Gordon's superiors discovered the word "cunt" repeatedly printed in the story.
Floyd wouldn't discuss the personnel matter.
I'll have a full account of the death of Orange in the next issue of Creative Loafing.
This article appears in Jan 24-30, 2007.
