In the days since Cara Jennings' fortuitous run-in with Florida Governor Rick Scott in a Gainesville Starbucks, in which she called him an asshole and decried his spurning of Medicaid expansion money among other things, video taken of the incident has gone viral.
Media outlets across the country have been debating whether Jennings, an activist and a former Lake Worth City Commissioner, was out of line.
It was a viral news story that was starting to fade from the headlines.
Until now.
Rather than ignore it and let it go, like Scott seemed to do when he quietly walked out of the coffee shop, sans coffee, his Let's Get to Work PAC used footage from the video to throw it back at her.
Here's the ad:
"You may have seen this video of a terribly rude woman at a coffee shop, cursing and screaming at Governor Scott. Well, that woman clearly has a problem. And it turns out, she's a former government official, who refused to recite the Pledge of Allegiance, and calls herself an anarchist."
The voiceover goes from judging her character (because apparently if you're not creeped out by robotic, en masse recitation of the pledge at various events, you're Un-American or something) to Scott's favorite game, fun with numbers.
As part of his feeble response to Jennings during the confrontation, Scott said he has created a million jobs while he's been in office, to which Jennings responded, "A million jobs? Great. Who here has a good job?"
The ad then goes on to point out that in Gainesville alone, 9,300 jobs have been added since Scott took office, and that unemployment has been cut in half.
"Almost everybody. Except those who are sitting around coffee shops, demanding public assistance, surfing the internet and cursing at customers who come in."
But what the voiceover doesn't acknowledge is the word "great" that comes before "jobs" in Jennings' comments, a word suggesting benefits, upward mobility, decent corporate culture and even enjoyability.
It also doesn't acknowledge the Scott Administration's tendency to take credit for jobs that would have been added anyway due to the economic recovery and not because he denied nearly a million Floridians health coverage by refusing $51 billion in federal Medicaid dollars.
What ad suggests is that Scott's people are worried about the ripple effect the viral video will have on his image as he embarks on his next political career trajectory, be that running for U.S. Senate in 2018 or (eek!) becoming Donald Trump's running mate should he win the nomination.
This article appears in Apr 7-13, 2016.