Since the late ’90s, corporate daily newspaper chains have tried to attract younger readers through faux alternative weeklies that focus on nightlife photos and entertainment rather than local news and trend stories. Though some find a measure of success in their markets, most fall by the wayside like The Tampa Tribune’s attempt with Orange. After a 20-week run, the magazine folded amid a controversy: parent company Media General censored Orange over using the word “cunt.” So much for alternative.
This article appears in Sep 12-18, 2007.
