This hip multi-media swap shop the only one of its kind in Tampa is nestled in one of the USF areas abundant strip malls, its interior made cozy by the organized clutter of too much stuff crammed into a space not quite big enough to house it all. Though it only opened in January 07, Mojo has already garnered a reputation for its generous, varied selection of vinyl (rare, obscure and collectible included), DVDs, new and used CDs, books nonfiction and popular fiction, classical lit, current textbooks, Cliffs Notes and all manner of pop culture goodies: posters of famous works by Ralph Steadman and Salvador Dalí, of Michael C. Hall as serial-killing Dexter, the Rolling Stones, Sid Vicious and The Goonies; lit posters featuring Dorothy Parker, Catcher in the Rye and Things Fall Apart; unique alternative t-shirts for The White Stripes, Funkadelic, Frank Zappa and the Mothers of Invention, Sonic Youth, Flight of the Conchords, Edgar Allan Poe, the Pixies and 2001 A Space Odyssey; gaudy New York Dolls and Blondie handbags, kitschy-cute Yellow Submarine figurines, action figures of Kiss and Kirk Cobain, even a talking Ed Grimley doll. The prices are reasonable, the used merch is in fair to pristine condition, and Mojo even has a frequent-buyer rewards program every $10 you spend gets you a stamp, with a $10 store credit after stamp numero 10.
Gift this: Little Thinker dolls. Theyre not stuffy intellectuals they're stuffed intellectuals! Pictured: Frida Kahlo, Nietzsche, Gandhi and Charles Darwin, $15.99 each. Mojo Books & Music, 2558 E. Fowler Ave., Tampa, 813-971-9717, mojotampa.com.
See other stops on CLs Indie Holiday Shopping Spree here.
This article appears in Dec 3-9, 2008.

