South by Southwest: Day 9 (Wrap Up & More Video)

It took me a minute to readjust to driving on once-familiar roads and to which drawer the silverware was in, but I'm home. It's my first day back at work, and I've re-told the stories countless times and am looking forward to doing it again next year. Plus, who knows, there's always CMJ in October.

If you haven't been following along, I suggest you read these posts in reverse order (1 - 9) and I'll also be spending this week editing a ton of video from the bands and from Quincy Jones' emotional keynote address. One especially tender moment I did not capture was a video tribute to Jones' good friend Ray Charles that forced the legendary producer to turn away from the podium in tears. 

If there's anything I learned from covering the entire week of South by, it's a sentiment that was expressed by Mr. Jones ("Q" to his friends) and that is, "You've gotta go to know."

I used to scoff at industry panels and workshops, but I've learned (and forgive me if I'm a little late to this party) that if you open yourself and participate, it's not the panel that presents any new idea, it's that you can have new ideas by participating in focused and elevated dialogue. Innovation is not handed to you at an industry conference, but it is born there.     

The 2009 Interactive Keynote with Virginia Heffernan and James Powderly.

And to the detractors at the NY Times that implied that marketing competed for attention with the music, I say, "that's the point." The parties would not exist without them. The bands themselves will soon be indebted to individual sponsors and be forced to sell ads around their liner notes.

And, finally, a shout out to all my new friends that I made in Austin: Travis McGuire (T. McG), Dave Schacherl, Monica Armmendariz, Sheppa, Iggy, Starsailor, Hannah (Montana), Logan Youree and Michael Bartnett at the Austin Chronicle, and to my old friends Chris Ledwith and Brian Austin (of Ivison). Thanks for everything guys. See you next time!

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