South by Southwest: Day One (Interactive)

It's 40 degrees outside, drizzling non-stop and Austin has just become ground zero for every hipster with an iPhone.

It's 10 a.m. and registration at the Austin Convention Center has just begun. Already the lines are starting to form down the surrounding hallways and escalators and the entire building is buzzing with people camped on the floor in clusters around the power outlets, charging their laptops and digging through their goodie bags.

The South by Southwest Conference kicks off today with the Interactive portion of the workshops. With sessions titled "User-Generated Content: A State of the Union," and "Championing Social Media to the Man," these first few days have drawn the new media elite, journalists, programmers, game developers and authors. In short, I am surrounded by every living geek in the world, all chomping at the bit to learn something new about content management, the new killer app (other than Twitter) and how to finally put the term "Web 2.0" to rest.

I'm seated next to Jemima Kiss of the Guardian UK, as the UGC workshop begins. Before moderator Chris Tolles can even introduce the panel, someone interrupts him, saying, "Can you please let us know the hash tag you'd like us to use for Twittering this workshop?"

This article appears in Mar 11-17, 2009.