I just stumbled across some stats that really show how CD sales have tapered off in the last decade or so:
1994: Tom Pettys Wildflowers album went triple platinum (in excess of 3-million in sales). It reached No. 8 on the Billboard 200.
2006: Pettys Highway Companion fell short of gold (500,000 in sales) while reaching No. 4 on the Billboard 200.
Both CDs came out when Soundscan technology which records sales via bar codes was available. So for the mathematically impaired, this means that Pettys most recent disc charted four positions higher than his release a dozen years ago, but sold less than one-sixth the units.
Next time you hear about an act entering the Top 5 on the Billboard album sales chart, dont assume that its moving a lot of copies.
This article appears in Jul 16-22, 2008.
