Reaching more than 106 million readers, video viewers, and customers with its social media campaign, Toyota is a perfect case study for other big brands.
Though Ford and GM have also been set aside for their social marketing success, Toyota alone is successful in spite of minor setbacks and brand misconceptions. Toyota has proven it can weather any storm (including the recalls last year), and come out of it with an entire (Prius) family intact and stronger than ever.
This article appears in Jan 13-19, 2011.