Here's a preview of my cover story on Umbrella Corporation that runs Sept. 12.
Photo of Jersey and I at Full Moon Saloon by Shanna Gillette.
Heavy beats slam through the room like war drums. The crowded nightclub is thick with cigarette smoke, booze, a trace of weed â and adrenaline. Here at Full Moon Saloon in Ybor City, well past midnight on a Wednesday, local emcees are engaged in rap battles â face-to-face put-downs built on improvised rhymes. Umbrella Corporation, a Tampa hip-hop collective thatâs changing the landscape of the 813 underground, calls the venue home. Tonight their artists dominate the congested stageâ¦.
Umbrella Corporation founder Aych (pronounced âHâ) fires back with a dazzling verbal barrage that defies the old adage about words hurting less than sticks and stonesâ¦
âFor me, Umbrella Corporation is an opportunity not only to sharpen my craft as an artist and performer,â rapper Jersey says, âbut to give some knowledge to the other less experienced people.â
âIâm a weirdo,â Aych says. âI believe in the whole energy thing, feeding off the energy of the crowd. I look at the person Iâm about to battle and think if Iâm gonna talk about his shoes, if he has some kinda off shirt on, if he has a lazy eye.â Everythingâs fair game. Political correctness does not exist during an emcee battle. âIf you canât take it,â he continues, âthen donât get up there.â
This article appears in Sep 5-11, 2007.
