The raunchy cosmetics brand Urban Decay — which already sells highly pigmented eye shadows with grimy names like Baked, Roach and Asphyxia — has launched Pocket Rockets, a line of colorful lip glosses K.

Pocket Rockets come in eight colors; they're shiny and pretty and tastes good … blah, blah, blah. What's so different about these creme-brulee-scented glosses is that they incorporate holographic images of sexy men in the packaging. Yes, the handle of your lip gloss has a picture of a buff man dressed in stylish clothes, from formal to preppy.

If you buy David, a mauve-toned gloss, you get a 30-something, corporate cutie in a suit. If you choose Jesse, a sheer — sparkly blackberry gloss — you get a hipster with long, scraggly hair. If your the type of girl who digs boys that are taken, you'll probably grab Julio, the young father with a chunky baby girl on his hip.

But wait! (In my best Billy Mayes voice) There's MORE!!!!

This article appears in May 13-19, 2009.