Every year near the end of January my inbox explodes with press releases from PR reps plugging clients who have the secrets to unlocking Valentine's Day. The advice covers everything from "how not to drop the L-bomb prematurely" to "tips for texting love letters." These "sexperts" include authors of self-help books, life coaches, and even a reality star who "wrote" a book on love (maybe it's just me but the only advice I want from a reality show winner is how to manipulate someone into believing that you love them). I genuinely feel bad for some of these PR reps who have the difficult job of trying to make some of their unqualified clients seem relevant or even interesting.
Advice for texting "I <3 u" from a "textpert" Drew Olanoff:
1. Saying “I love you” over text is perfectly fine – as long as you
This article appears in Feb 10-16, 2011.