As part of Disney's "Friends for Change: Project Green" initiative, they've put up $1 million in donation funds to go toward five different projects by charitable environmental organizations. Instead of splitting it up evenly, they're asking the public to vote to decide how the money should be divvied up.
Why the donations? Disney's Project Green site states that they were "inspired by kids' enthusiasm to take practical steps towards global change and to take part in collective actions that will make a difference for the future of the planet."
This article appears in Sep 16-22, 2010.