Over the weekend, my brother hipped me to the website 8-3-11.info. Click it, and you'll land on a sparse white page with the image of a young girl staring back at you. Turn up the volumn on your speakers and you'll note odd noises playing in the background. Below the picture are links to information about the site, but they prove to be less than helpful. The whole effect is oddly chilling.
What is this place? Is it the latest bit of clever online viral marketing? A government research project? Yet another sign of the apocalypse? None of the above?
The Internet wants to know, and right now geeks across the world are lighting up message boards trying to get to the bottom of what happens on August 3. So far, the only thing anyone can agree on is that the site is creepy, like an Internet version of that Naomi Watts movie The Ring.
Here's what we (maybe) know so far:
This article appears in Jul 28 – Aug 3, 2011.