Ever wondered if all of those products touted to be "green" really are just that? Find out if you're making a good purchase or just being greenwashed by visiting Ecoscene – a site that tests green/natural/organic products and services to inform their readers of what they're purchasing – if it's really all it's claimed to be – to help them make greener consumer choices. (I like to say it's Consumer Reports gone green.)
They provide "unbiased, authentic, consumer experienced information on green products" to make sure you know what you're purchasing through "asking questions, thoroughly testing, and providing valuable unbiased feedback about eco friendly products and services". They are also currently in partnership with Georgetown University McDonough School of Business for green focused market research projects.
This article appears in Jan 13-19, 2010.
