It's arguable that Marvel Comics' Ultimates series — a modern re-tool of the classic Avengers team — is the biggest breadwinner the company has seen in years. Not the actual comic books, really, since we know that print comics still don't enjoy mainstream success. These days, the money is all at the movies.
First came a series of successful animated DVDs. Then, when the company took over production of their officially licensed movies with Iron Man and Hulk (2008), it announced that most of the next 5 years of big-screen comic features will be devoted to the slate of characters on the Ultimates team, with another Iron Man movie, a Captain America feature and a blow-out movie featuring the entire Avengers line-up. And, considering the quality of the first few Ultimates comics series — and the box-office success of Iron Man and the Hulk — it was a good move. Samuel Jackson as Nick Fury? That's how he was drawn in the Ultimates years before these movies were mentioned.
But then why would you kill the goose that laid the golden egg? I'm not saying that Marvel is canceling the Ultimates comic. On the contrary, I wish they would.
This article appears in Jul 2-8, 2008.