
From August 8โ11, 2023, multiple wildfires erupted and converged on the island of Maui, killing 101 people and destroying over 2,000 homes. In The New Yorker, Carolyn Kormann writes that Maui, including Lahaina, the area most affected by the fires, was not always as susceptible to drought and wildfires as it is now. When industrial agriculture was no longer as profitable without an enslaved work force after the Civil War, private sugarcane and later pineapple companies colonized Maui, rerouting waterways and altering the natural landscape with infrastructure to support the cultivation of these cash crops. Additionally, โEuropean ranchers introduced non-native, drought-resistant African grassesโguinea, molasses, and buffelโfor grazing livestock.โ When agriculture ultimately became less profitable there late last century, plantation owners abandoned the island, leaving invasive plant life to run wild, water diversions emptying into nowhere, and an economy dependent on Western tourism. In other words, rich people showed up, made some money turning paradise into a tinderbox, left to keep cooking the planet elsewhere, and then insisted they should be allowed to return periodically to pay the population they have terrorized a crumb of the worth of their looted resources to pretend they didnโt simply unleash horror upon them. And seven months ago that illusion literally went up in flames.
One incredibly rich person, however, has decided heโll be staying in Hawaii long-term. In fact, right now as around 1,500 families in Maui so far have left the island, a few islands over on Kauai, the wealthiest millennialโand itโs not even closeโMark Zuckerberg, Founder, Chairman, and CEO of Meta (Facebook, Instagram, WhatsApp), is building a $100 million, 1400 acre ranch, complete with an underground bunker and its own food and energy sources. Unlike his Baby Boomer and Gen X class compatriots, Jeff Bezos and Elon Musk, who seem to think theyโll be able to retire to outer space, Zuckerberg is building a more practical (cheaper) doomsday compound on an island. As the true cost of industrial development has made it so many Native Hawaiians cannot afford to live on the islands anymore, Zuckerberg has calculated that he cannot afford to live anywhere else.
And do you know why he canโt? Because the bulk of the poor indigenous people nearbyโespecially the angry ones he wonโt be able to bribe and silence with wages for building and maintaining his fortressโwill continue to see their lives become more precarious the longer the infinite growth machine with the Harvard dropout at its helm warms and trashes the planet, forcing them to move somewhere more โstableโ like the continental US or Europe until the sheer number of refugees ends up making stability even in those areas impossible and the only secure place on Earth is his $100 million bunker in the part of the world the masses will not be able to return to for revenge because rich people like him forced them out while they could still blame the weather.
To my fellow struggling artists trying to innovate with limited means, you may be struggling because the rich are not buying irrelevant shit like your artwork anymore, they are buying your house. They are buying your neighborhood. The building you work in. Your city. All of your politicians. And everything you need to stay alive on this planet. And holding it ransom to make you toil to keep them comfortable as they air-fry our blue marble. This only leads to apocalypse. Our money is only going in one direction: toward the rich, in the form of rents, and the profits derived from selling other essentials, and them owning all of the ways to make those essentials. And with all that money, theyโve purchased the government. So when we pay those supreme middlemen our taxes, the middlemen give it straight back to the rich in subsidies and contracts, who then pay them to tell us weโre also on the hook for the debt they went into giving the rich not just your money, but all the new money theyโve printed in response to every disaster since 2008. If only the rich have money, and the only way to temporarily wrestle it away from them is to appeal to their base comforts or provide a strategic benefit to them, we are only aiding and abetting our own genocide, because the outcome of their strategy is genocide. You might ask me to adjust my tinfoil hat if the story of the Maui fire doesnโt sound like it can happen to you, or if we werenโt presently watching a mostly-European-right-wing-religious-extremist-settler-colonial-apartheid state commit genocide against a poor occupied indigenous population who have refused to acquiesce to the comfort of their oppressors at their own expense.
The day that Mark Zuckerbergโs Hawaiian panic room becomes relevant, society has collapsed. We donโt know what comes after that necessarily, but the more the planet heats, plenty of other types of life will pay for the sins of our most gluttonous fellow humans and go extinct with us. To my fellow artists: do you think whatever you are doing in your studio that a rich person owns, on your stages that rich people own, in the theaters that they own, on the websites that they own, is going to be relevant when Mark Zuckerberg grills his first Hawaiian brisket underground and douses it with a bottle from his lifetime supply of Sweet Baby Rayโs? Grow up. Again, Iโm not saying your artwork is good or bad. It just literally wonโt matter. And if a rich person likes it currently, you better believe it already doesnโt.
On the night of the United Stateโs biggest cultural event, our proxy forces in Israel were โHail Maryโ passing American bombs into scrums of children in the endzone of the Gaza strip. Relevant warplanes flew over Gaza as sculptures flew over Allegiant Stadium. That same night two of the foremost artists in the worldโwhite liberal Americaโs sweetheart with an individual carbon footprint 1800x bigger than the global average and a bipolar antisemite who said he loved Hitlerโwere competing for the most streams on Spotify. Do I have to tell you which of these innovators in their field won the night or have you realized we all lost? Taylor Swift and Ye are not the best artists, but they are about the best that extinction-era neoliberal capitalism will allow: endlessly petty, absolutely no threat to real power, and soon to be entirely forgotten unless vinyl copies of Midnights or Vultures make it into Zuckerbergโs Ark.We might disagree on what an artistโs responsibilities are, but even that discussion has not been relevant for some time now. As a curator, however, I do believe I have a responsibility to expose my community to relevant artworks. So imagine how crushed I am after quitting my job to start an art space only to come to the conclusion a year in that there arenโt really any relevant artworks being made.
The state of the arts is irrelevant! I suggest you consider purchasing a firearm and learning how to use it properly and responsibly. Or help me make a sculpture that can save the world. It brings me no pleasure to conclude that at this moment in history if your work isnโt materially contributing to an effort to stop our idiot elite from cooking us alive, youโre just selling out. Selling out yourself, your neighborhood, your city, us all. And we canโt afford whoโs buying.
If you would like to work together to try to be relevant, the Department of Contemporary Art Tampa, FL is at your service.
Emiliano Settecasi is the Founder, Director, Artist, Curator, and Designer behind Department of Contemporary Art Tampa, FL.
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This article appears in Feb 29 – Mar 6, 2024.

