News & Views

PR firm that was paid to kill local rent control effort now going after Florida's pro-pot amendment

The “Vote No on 3” opposition campaign is being led by Consensus Communications.

By McKenna Schueler

A local public relations firm that was paid to help kill off support for a local rent control ballot measure in Orange County in 2022 is now spearheading an effort to oppose a statewide ballot measure that aims to legalize recreational marijuana use. According to a news release, the “Vote No on 3” opposition campaign — targeting Florida’s Amendment 3 — is being led by Consensus Communications, an Orlando-based consulting company of “storytellers” that, according to campaign finance records, previously worked with industry trade groups to gut support for a modest rent stabilization initiative in Orange County last election cycle...

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