Earlier this week, Elon Musk officially changed Twitter’s name and widely-recognized blue bird logo to a single letter X. Besides the rollout turning into an incredible comedy of errors, some experts have suggested that the move likely cost the company upwards of $20 billion in brand value, which is a considerable amount since advertising at platform is down 50% after Musk paid $44 billion for the website last October.
But now you too can taste this success for yourself.
Starting Aug. 1, burger chain Wayback Burgers will debut the “X” Burger.
“Created with the vision to be the everything burger, the ‘X’ Burger features ten layers of patties, ten slices of American Cheese, lettuce and tomato,” says the company. “But donโt sweat it, this burger will not cost $44 billion.”
Wayback Burgers says the “X” Burger costs $29.99, but guests named “Elon” will get it for free through the month of August “to celebrate those who challenge the status quo, aim for the stars and have a complete disdain for birds.”
Guests named Elon must show a valid ID to receive their free “X” burger.
The company has multiple locations throughout Central Florida, including outposts in Kissimmee, Orlando, Titusville, and Daytona Beach. The Wayback Burgers locations closest to Tampa Bay are about 20 miles away in Lithia (5672 Fishhawk Crossing Blvd.) and Plant City (200 W Alexander St.).
โOur goal has been to create the โXโ Burger,โ said Patrick Conlin, President of Wayback Burgers. โIt should have been done a long time ago, weโre sorry it took so long.โ
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This article appears in Jul 27 – Aug 2, 2023.

